TikTok is introducing a new feature that enables them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the company announced that it now features over 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a global launch. This advancement aligns with a rise in AI-generated material, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A significant portion of this content is classified as low-quality AI content, a term for substandard, mass-produced content that is typically illogical or surreal.
Our research shows that many people like content made with AI tools, including AI artwork to informative clips, and we intend to give people the power to adjust the amount of that, according to their own likes,” stated a company executive.
Scale of AI Content
The service disclosed that there are presently 1.3 billion videos on its app identified as artificially created. Overall, more than 100 million pieces of content are added to the service every day, making AI content a limited part of its complete catalog.
User Control Features
Members will be in a position to limit or boost the amount of AI-generated videos they view by accessing the “manage topic” setting in the platform and choosing the AI content topic. Other topics that can already be controlled under the tool include current affairs, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules oblige content makers to label lifelike artificially created content, and it bans harmful deepfakes of celebrities or crisis events. Any believable artificial content that is not labeled can be deleted under its user guidelines.
In addition, the app will henceforth add an AI-generated label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This step is intended to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2 million awareness program for professionals and groups to produce learning resources about ethical AI use. This project will assist non-profit groups specializing in educating coding and technology.
Platform Protection
The platform has supported its safety measures, amid controversy over proposals to make redundant hundreds of content moderators in the UK. The company is planning to cut a significant number of roles in its content moderation division in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content before it has to be seen by humans. The platform announced a notable drop in explicit and harmful content reviewed by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
